Avi Arad is an Israeli film producer and CEO of Marvel Entertainment. He produced dozens of Marvel films including the X-Men original trilogy, Daredevil, Hulk, Elektra, the Sam Raimi Spider-Man trilogy, Blade: Trinity, The Punisher, Ghost Rider and the Tim Story Fantastic Four film series. He now produces several Spider-Man films for Sony including Venom, Into the Spider-Verse and No Way Home.
As CEO of Marvel, handles the rights to the approximately 4,700 Marvel
comic book characters, including heavyweights Spider-Man, the X-Men,
The Incredible Hulk, Daredevil, and The Fantastic Four.
They're the new taste-makers. Hardcore fans represent a small piece of
the viewing public, but they influence geek culture, journalists, Wall
Street. You don't want them to trash your project.
We bought it to burn it. Some (bootlegs) appeared at comic book conventions just to drive us nuts. The deal was we buy it, we burn the masters so we can do it right.